DETAILED NOTES ON MARKETING

Some definitions of marketing emphasize marketing's ability to deliver worth to shareholders of the organization too. In this context, marketing is often defined as "the management system that seeks to maximise returns to shareholders by producing interactions with valued buyers and developing a competitive advantage".Wants: Something which is pref

Positioning concerns tips on how to place an item inside the minds of consumers and tell what characteristics differentiate it in the competitor's solutions. A company generally performs this by creating a perceptual map, which denotes very similar goods generated in the same sector according to how buyers perceive their price tag and quality.By ac